Introducing The Scale Programme

Introducing The Scale Programme

As part of Magic Bus’ ongoing efforts to help as many children in India as possible learn the skills and get the support they need to leave poverty behind, we’ve started working with India’s state governments to develop the Scale Programme.

Together with our state partners, we’re embedding the Magic Bus approach to personal development directly into school curriculums by training teachers to deliver the Magic Bus programme in classrooms and on school playgrounds.

So far we’ve started working with over 2,000 teachers at 1,000 schools in Assam, Andhra Pradesh, Mahrashtra, Mizoram, Odisha and Rajasthan, and we expect even more states to follow. As a result, we are on course to reach over 3,000,000 children by early 2024.

Check out the video below to hear from the students themselves, from Mahrashtra to Mizoram, about the positive impact they’re experiencing thanks to Magic Bus and the Scale Programme.


2022-23 Financial Year Impact Round-Up

Magic Bus 2022/23 Impact Round-Up

2022/23 was a year of growth for Magic Bus as we continued to move on from the impact of COVID-19, help children and young people to recover from the economic and social effects of the Pandemic, and continued to reach out to more marginalised children and young people in need of support.

As of March of this year, Magic Bus is now working with over 475,000 children living in poverty all over India, using our special activity and mentoring based sessions to equip them with the skills, confidence, and support they to face life’s challenges and to leave poverty behind. We’ve also begun partnering with India’s state governments to provide training to teachers, so that they can deliver Magic Bus sessions directly on the school playground. In February of this year, we started a partnership with the state government of Andhra Pradesh that will see around 1.8 million 11 to 18 year olds benefit from Magic Bus sessions in school over the next three years.

Discover more about how Magic Bus is making an impact in schools by hearing from Arun, a teacher in Maharashtra:

In addition to our increased support for marginalised children, the Magic Bus Livelihood Programme is having a major impact on the lives of young people living in poverty as well. Over the past financial year, Magic Bus has helped over 95,000 disadvantaged young people find stable jobs, including 600 young women during the week of International Women’s Day, alone.

By helping young people find stable jobs, the programme is having an significant impact that reverberates beyond the Livelihood Graduates themselves. Our analysis found that the average starting salary for a Magic Bus Livelihood Graduate is $200 a month, compared to the national average of just $25. As a result, our graduates are not only lifting themselves out of poverty, but their entire families as well.

This year, Magic Bus plans to grow even further, using government partnerships, technology and support from people like you to reach even more children and young people living in poverty in India. You can make a difference today by donating to Magic Bus UK, and helping a child to leave poverty behind.

Introducing the Magic Bus UK Giving Circles

Introducing the Magic Bus UK Giving Circles

We’re proud to introduce the Magic Bus UK Giving Circles, a new way to support our work by bringing together like-minded philanthropists and donors to provide targetted support, helping children and young people across India to leave poverty behind.

Members of each of the three circles: Childhood, Livelihood and Empowerment, will make a three year commitment to support Magic Bus, enabling our teams in India to plan for the future and ensure the sustainability of our programmes.

In return, members will recieve tailored updates, invitations to exclusive London events to meet their fellow supporters, and an opportunity to build relationships with the communities that they are supporting.

The International Children’s Peace Prize

Magic Bus was thrilled this year to have two of our participants nominated for the prestigious 2019 International Children’s Peace Prize. The prize, formally won by such notable young campaigners as Malala Yousafzai and March for Our Lives, is awarded by the KidsRights Foundation to the child (or group of children) that has made a significant contribution by advocating for children’s rights and improving the lives of vulnerable children. Magic Bus’ two nominees are Rakiba and Ramya, both of whom are working tirelessly to bring an end to child marriage within their communities.


Magic Bus @ The Rugby World Cup

To celebrate the 2019 Rugby World Cup in Japan, Magic Bus and Société Générale partnered up to send seven kids from our programme to Japan to take part in the Société Générale Rugby Spirit Festival. They gathered in Yokohama with kids from 11 other Société Générale charity partners from around Asia and the Pacific for educational workshops and activities focussing on diversity and integration.


Team South India: Champions!

They did it! Team South India are the 2019 Street Child Cricket World Cup Champions! The first team to win this special competition, Shama, Bhavani, Irfan, Mani and their teammates from Chennai, will be written into the history books for their amazing achievement.

Read on for the full write up of Team South India’s visit to the UK, provided by Magic Bus India’s own Parvati Pujari, and Magic Bus UK supporter Anne Makepeace.


Meet Team South India!

On Saturday the 4th to Tuesday the 7th of May, street-connected children from around the world will compete for the opportunity to be crowned World Champions and give a voice to millions of children and young people living in poverty, at the very first Street Child Cricket World Cup. Amongst the 10 national teams that will be competing in London and Cambridge is Team South India…


Contact Info

Address: Cawley Priory,
South Pallant, Chichester,
PO19 1SY

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