Magic Bus and MARD

Magic Bus has joined forces with MARD (Men Against Rape & Discrimination) to highlight the importance of gender awareness education.


Led by Bollywood actor and director Farhan Akhtar, the campaign hopes to change the traditional views in India around gender with MARD Magic Bus youth mentors promoting gender equality in their communities and campaigning against gender based violence.


During Magic Bus sessions these young people will teach children that women have the same rights as men and will work using a gender-neutral approach to remove biases and stereotypes. They will practice the belief that gender is irrelevant to the life choices children make and will have a zero tolerance policy towards gender based violence.


They will aim, both personally and with their communities, to reduce gender based violence and increase gender equitable behaviour.


To find out more, visit MARD.



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