Annu's journey to employment

20-year-old Annu lives with her parents, two sisters and one brother in Thane, Maharashtra. Unitl recently her father was the sole bread winner of the family with a monthly income of approximately Rs. 10,000 (c. £100), of which Rs. 5,500 every month goes on rent.


Annu completed her 12th Standard at school in 2014 whilst living with her grandparents in their village in Uttar Pradesh before moving to Thane to join her parents. Due to some personal issues in her family her father did not talk to her or support her in her choices and had strictly prohibited her from getting a job or going to college for further studies. Annu’s aim, however, was to study and become a lawyer and be financially independent.


During a mobilisation event in her community, Annu came across the Magic Bus Livelihood Programme and, after gaining permission from her mother, she enrolled at the Vikhroli Centre in Mumbai. The Magic Bus team noticed that the personal issues with her father had severely affected Annu’s self-esteem but the life skills and counselling sessions organised in the centre helped her increase her confidence and self-esteem. She became more open with other participants and also starting sharing her concerns with the trainers and Youth Development Officer in the centre. During her journey with Magic Bus she identified her skills gap and with sheer dedication and hard work became trained in basic computer skills and spoken English as well as personality development and employability skills.


After completing the course Annu was selected for a job interview but her father did not want her to attend it. The Magic Bus team intervened and spoke to her father and urged him to give her permission to attend the interview. With continued efforts and regular discussion, the team was successful in influencing her father to give his permission. After gaining approval from her family, and with her improved skill set and confidence, Annu completed a successful interview at Decathlon Sports on 8th December 2015. She joined as a Sales Executive earning Rs. 12,000 per month and as part of her role she manages a small team.


Annu’s father now comes to pick her up from work on his way back home. She is performing well at her job and is happy that she is able to support her family financially and that the conflict with her father is also fading away. Her plan is to continue the job for at least two years, save money and then pursue her studies in Law. Her increased confidence and determination is a source of inspiration for all her peers from the livelihood centre.



Magic Bus livelihoods programme

Our youth-centred Magic Bus Livelihoods Programme connects the aspirations and potential of young people to existing or new market opportunities, and is based on the premise that livelihoods must be sustainable. Our plan for a young person takes into account the resources they have, as well as their interests, to map their job potential. 


To enable Magic Bus to support more young people like Annu, please consider how you can help.



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